The banners can be seen in downtown Santa Maria off of Highway 101 at Broadway Street, Main Street, Stowell Road and Betteravia Road.
The Visitors Bureau said these banners were chosen to welcome visitors to the Santa Maria Valley. The banners have colorful backgrounds and bold print stating a welcoming message above some of the city's busiest streets.
"We’re excited to have these new banners to help welcome guests to our region,” said Jennifer Harrison, director of the Santa Maria Valley Visitors Bureau. “We hope these will echo the Santa Maria Valley’s welcoming atmosphere to greet people coming to Santa Maria from Highway 101.”
The Visitors Bureau said the Santa Maria Valley is known for its Santa Maria Style barbecue, award-winning wines and outdoor recreation opportunities. Visitors can experience 34 winery tasting rooms, several barbecue restaurants and hundreds of events and attractions throughout the year.
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